Airbnb Now
Figma Prototyper Art Director Video Editor
Gen Z is fiercely independent—but also very lonely. Airbnb exists to help people find the stay that's right for them, all while creating unique experiences and building genuine connections.
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How can we build a digital tool that capitalizes on Gen Z’s online connectivity to deliver meaningful IRL experiences through Airbnb?
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Introducing Airbnb Now—which uses spontaneous smartphone notifications to create surprise Gen Z gatherings worldwide.
You won't know the event until you get there 😉 All you'll receive is a hint and an invitation to the meeting spot.
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More Airbnb Now hints you might see pop up:
"Red, White, and You!"
Hint for a wine tasting event!
"Time to Relaaaaaaax"
Hint for a sunset yoga class!
"Feel the Breeze"
Hint for a sailing tour!
"Start your Engines!"
Hint for a day of go-kart racing!
Feel like a local while meeting other young travelers, no planning needed. There's no better time than now.