Sunday Scaries,
Popeyes
Role: Design Director
.png)
2024 One Club Awards Miami
WINNER
Gen Z loves bold flavors and turning stress into humor, but as the weekend winds down they battle with a lack of motivation and a wave of anxiety.
How can we tap into this and make Popeyes their go-to comfort brand when those Sunday Scaries hit?
Let's position the Popeyes Chicken Sandwich as the Hero that saves Sunday in a way that speaks to Gen Z’s humor.
Popeyes adopted our work! See Press Below
Some of our reels making an appearance on Popeyes Insta #PopeyesPartner
First, we use social listening to comment on UGC about the Sunday Scaries, sharing laughs and discount codes in DMs.
Press Arrows to View All >
We'll send Influencers exclusive Popeyes merch to make their Sunday "bed rotting" more stylish.
Our video content and OOH start to tell the story of how the chicken sandwich saves Gen Z from their Sunday Scaries.
Tide Cleaners x Popeyes Collab: Get a free load of laundry done with the purchase of a Chicken Sandwich on Sundays.
Tide Cleaners x Popeyes Collab: Get a free load of laundry done with the purchase of a Chicken Sandwich on Sundays.
Popeyes x Chegg Collab: Get 24 hours of free Chegg on Sundays with a purchase of a Chicken Sandwich.
We know you're feeling the most stress and laziness from 4-7 pm as Monday creeps closer so we're offering, Scary Hour.
You've made it this far! Check out the full presentation, and stick around for more classic Gen Z humor TikToks below. ;)
Whether it's from hangxiety, work you've been procrastinating, or just the impending doom of Monday looping back around, the Popeyes Chicken Sandwich is The Hero Sunday Needed.
.png)